The short version
- Two chews make one serving: 1,200 mg total omega-3s, including 600 mg EPA and 450 mg DHA, from anchovy, sardine, mackerel and herring oil.
- $37.49 for 54 chews on Sep 30, 2026 is about $1.39 per two-chew serving ($37.49 ÷ 27 servings).
- No sugar on the panel. Xylitol, erythritol and steviol glycosides do the sweetening, and both the oil and the gelatin come from fish.
A week in the organizer
2 chews per labeled serving · one box ≈ 27 days at that serving
- MON
- TUE
- WED
- THU
- FRI
- SAT
- SUN
The box's suggested use: adults take two gummies daily with food, or as directed by a health care professional. The strip shows that serving, not our advice.
What the label shows
We read the back-panel image on the Amazon listing for ASIN B09RQKTMFT (54 gummy chews, tropical fruit) on September 30, 2026. The panel gives a serving size of 2 gummy chews and 27 servings per container. On the front, the box says "Zero Sugar" and "1200 mg Omega-3s Per 2 Gummy Chews". It also lists support claims for several body systems. We removed that line from our photo and do not repeat it here.
| Nutrient | Per serving | % Daily Value | What to know |
|---|---|---|---|
| Calories | 15 | — | From the fish oil, mostly |
| Total fat | 1.5 g | 2% | |
| Sodium | 20 mg | <1% | |
| Total omega-3s | 1,200 mg | no DV | Includes EPA, DHA and other omega-3s in triglyceride form (rTG), per the footnote |
| EPA (eicosapentaenoic acid) | 600 mg | no DV | |
| DHA (docosahexaenoic acid) | 450 mg | no DV | EPA + DHA = 1,050 mg; the other 150 mg are "other omega-3s" |
Footnotes on the panel add less than 1 g of carbohydrate per serving (<1% DV) and less than 1 g of sugar alcohol per serving. Ingredients, as printed: purified deep sea fish oil (from anchovies, sardines, mackerel and herring), purified water, xylitol, fish gelatin (from striped pangasius and tilapia), erythritol, glycerol, sodium citrate, natural flavors, gum acacia, citric acid, ascorbic acid, paprika extract (for color) and steviol glycosides. The box also says "No gluten, milk derivatives, or synthetic dyes" and "Not a reduced calorie food". Its warning asks you to consult a physician before use if you have a known medical condition or take medications, blood thinners included.
What the format changes
What replaces the sugar. The panel declares no sugar. Under FDA labeling rules, "zero sugar" and similar terms are allowed only when a food has less than 0.5 g of sugars per labeled serving [3]. Sweetness comes from xylitol and erythritol, which are sugar alcohols (under 1 g per serving, per the label), plus steviol glycosides. Compare the SmartyPants Adult Multi & Omegas in the same compartment: its three-gummy serving carries 4 g of added cane sugar and tapioca syrup.
A pet warning comes with the xylitol. The back of the box has a round "Not for pets · contains xylitol" mark. FDA warns that xylitol can be poisonous to dogs and says to call a vet or animal poison control center right away if a dog may have eaten it [4]. A box of chews within a dog's reach is a real risk in a way a bottle of softgels is not.
Fish, twice. A softgel wraps fish oil in a shell. Here the fish oil is blended into a chew, and the chew is set with fish gelatin from striped pangasius and tilapia. For anyone avoiding fish, the product is off the table on two counts. For anyone avoiding beef or pork gelatin, the fish gelatin may be the point.
Two chews, not one or four. The serving is 2 chews for 1,200 mg of omega-3s, so a 54-count box lasts 27 days at the label's serving. The chews come individually sealed in blister packs, per a listing image. That helps with portability and keeps chews from sticking together.
Gummy vs. softgel, same brand. The softgel sibling, Nordic Naturals Ultimate Omega, was $43.18 for 120 lemon softgels on the same day, about 36 cents a softgel. Its label and serving are read in its own entry. On price alone, the gummy costs about 69 cents a chew ($37.49 ÷ 54), close to twice the price per piece. You pay for the sweeteners, the gelatin and the blister pack along with the oil. In return you get no capsule to swallow and, according to the brand, no fishy aftertaste.
What the evidence says about omega-3s
NCCIH, part of the National Institutes of Health, explains that most research on omega-3s has focused on EPA and DHA, which occur in seafood, especially cold-water fish, and in fish oil supplements [5]. It notes that for several outcomes the evidence for eating seafood is stronger than the evidence for supplements, and that seafood's other nutrients, or the foods it replaces, may explain some of the difference. The Dietary Guidelines it cites suggest adults eat 8 ounces or more of a variety of seafood a week.
On safety, NCCIH describes the side effects of omega-3 supplements as usually mild: an unpleasant taste, bad breath, bad-smelling sweat, headache and stomach symptoms such as heartburn, nausea and diarrhea [5]. The box's own warning names blood thinners as a reason to check with a physician first.
Both the oil and the gelatin are made from fish, and the box names blood thinners in its warning. The xylitol makes these chews unsafe for dogs, so store them where pets cannot reach.
Price and where it is sold
On September 30, 2026 the Amazon listing showed $37.49 for the 54-count tropical fruit box, in stock. The buy box offer was sold by a third-party seller (Premium Household) and shipped from Amazon. At 27 servings that is about $1.39 per two-chew serving. The listing marked the item non-returnable for food-safety reasons, with a refund or replacement if it arrives damaged or defective. Third-party offers change often, so check the seller name at checkout.
Who should look elsewhere
- Anyone with a fish allergy or avoiding fish: both the oil and the gelatin are fish-derived. The SmartyPants gummy uses algal oil instead, at a much smaller omega-3 amount.
- People who take blood thinners or other medication, or who have a medical condition. The box itself says to consult a physician first.
- Households with dogs that get into bags and counters, because of the xylitol.
- Anyone mainly comparing cost per serving. The softgel version cost less per piece on the day we looked.
Sources
- Amazon.com. Nordic Naturals Omega 3 Gummies, Ultimate Omega, 54 Count, Tropical (ASIN B09RQKTMFT): front and back panel images, ingredients, directions, price, seller and return terms. Viewed Sep 30, 2026.
- Amazon.com. Nordic Naturals Ultimate Omega, Lemon, 120 Count (ASIN B002CQU54Q): price for the softgel comparison. Viewed Sep 30, 2026.
- Electronic Code of Federal Regulations. 21 CFR 101.60, nutrient content claims for the calorie and sugar content of foods, paragraph (c). Accessed Sep 30, 2026. link
- U.S. Food and Drug Administration. Consumer update: xylitol is dangerous for dogs. Accessed Sep 30, 2026. link
- National Center for Complementary and Integrative Health (NIH). Omega-3 supplements: what you need to know. Accessed Sep 30, 2026. link
This entry is educational and is not medical advice. Statements about dietary supplements have not been evaluated by the Food and Drug Administration. Ask a qualified clinician or pharmacist before starting any supplement, especially if you are pregnant, nursing, have an existing condition, or take medication.